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YouTube lets users request removal of AI-generated content

YouTube is now letting users request removal of AI- generated content or other content that imitates their faces or voices, according to YouTube. The change is an extension of its previously announced approach to the Responsible AI Agenda, which was introduced in November

Previously, users who wanted YouTube to remove any content such as deepfakes would request the content to be removed for being misleading. After this move, the video-sharing site wants users or affected parties to directly request the removal as a privacy violation. According to YouTube’s recently updated help documentation, there are a few exceptions, such as when the affected person is a minor, does not have access to a computer, is deceased, or other similar exceptions

However, YouTube does not necessarily have to remove the content immediately after the request, the website will make its own decision on the complaint, taking into account various criteria

This information may include situations such as whether the content has been identified as being generated with the help of artificial intelligence, whether it uniquely identifies a person, and whether the content could be considered a parody, satire, or something else of value and in the public interest. YouTube will also consider factors such as whether the AI-generated content features a public figure or celebrity, and whether it depicts them in sensitive situations such as illegal activities, violence, or product or political candidate endorsements

Additionally, YouTube will also give the user who uploaded the content 48 hours to take action on the complaint, and if the content is removed before that time, the complaint will be closed. Otherwise, YouTube will begin the review process. The site warned that if it comes to that, the company will not only remove the video entirely from the site, but may also remove the individual's name and personal information from the video's title, description, and tags

Users can also blur people's faces in their videos , but they can't simply make a video private to comply with a takedown request, as the video can be reverted back to public at any time. The company has previously warned that simply labeling AI content as such won't necessarily protect it from removal, as it will still have to adhere to YouTube's community guidelines