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Microsoft Store uses artificial intelligence to display the best apps for users


Microsoft announced a dedicated AI hub in the Microsoft Store, which is rolling out to more users, a feature previously limited to Dev Channel Insiders in the US, and Microsoft is rolling out AI-generated review summaries for Microsoft Store apps for Windows Insiders. 
The tech giant has already made several announcements related to artificial intelligence (AI) across its products and services at its annual developer conference, including Bing integration in ChatGPT , Windows Copilot from OpenAI, and more.  
Microsoft Store lead engineer Rudy Hoen shared a tweet to announce that the feature is available in preview to all Insiders in the US. 
This feature is designed to improve the search and review experience for Windows users. Before downloading a new app from the Microsoft Store, users tend to visit the review section. This section helps check the app’s performance and experiences with other users. 
The AI-generated review summaries feature from the Microsoft Store will prevent users from unnecessary scrolling. It will also help users get all the information they need to know about the app at a glance. 
The AI-based app review feature will help Windows users make informed decisions before downloading and installing apps on their PC.  
This feature is also expected to improve productivity by saving users the time needed to perform all revisions.  
Rumors also suggest that reviews generated by artificial intelligence can be biased.